Sunday, January 25, 2009

ADVERTISING OFFENSE: Nabisco "Tip #94"

I picked up a 100-calorie pack of "Oreos" in someone's kitchen today
(Oreos in quotes because these are thin chocolate cookies with no filling and not even shaped like Oreos)

and on the pack it says
100 Healthy Living Tips"
Tip # 94
Treat yourself to dessert - sensibly.
Balance out your favorite treats with fruits and vegetables throughout the day to keep your diet on track.
For more of the 100 Healthy Living Tips, Please visit www.NabiscoWorld.com/100caloriepacks


Of course, to be a dick about it, I went to the website and there's no 100 Healthy Living Tips.

A Google search of "Nabisco 100 Healthy Living Tips" revealed a message board where some ladies
were going to post all of the 100 tips they found on their 100-calorie cookie packs.

Guess what the first one was? #94, posted above.
In fact two ladies found this one. Hmm, surprise.
In fact only three unique tips were discovered and posted by these ladies.

Interestingly enough, my Google search also turned up a page on the website for NBC's The Biggest Loser
where there is in fact a Nabisco-sponsored list of 100 Healthy Living Tips.
And #94 is, like on the cookie bag, Treat Yourself to Dessert.

Healthy Living, here I come!

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