Tuesday, December 30, 2003

Help stop the madness, PLEASE...

Nathan,

You have rip on these two crappy trends of advertising that has been going on for what seems like years.  Its the slogan that makes the product or service seem so fast and simple a monkey could do it, or the "question" slogans.  Examples

Chilis to go - Get in, Get out, Get on with your life
T-Mobile - Get More
Visa Check Card - Visa. It'll get you in, out and on with life
Quick (a local paper here in Dallas) - Grab it, read it, go
Texas Department of Public Safety - Drink, Drive, Go to Jail
Diamond Shamrock - Drive in, Drive out
Voicestream wireless - Don't pay more, just get more
Diet Pepsi - Think young. Drink young
Anheuser Busch - Think Fresh. Drink Fresh 

and the damn questions...

Microsoft - Where do you want to go today?
Milk - Got milk?
Gatorade - Is it in you?
Yahoo - Do you yahoo?
Ford - Have you driven a Ford lately?
Arbys - What are you eating?
Fort Worth Star Telegram - What do you want to know?
Cadbury's Fruit & Nut - Are you a Cadbury's Fruit & Nut case?
even Allstate has a radio spot that goes - Are you in good hands?

What the hell?  Someone comes up with an idea then everyone runs with it?  Its such a rip-off, where is the creativity in it?  These marketing geniuses suck.  These two slogan types are especially abundant in local area marketing where they just copy what is popular.  I'm sure with you expansive resources you could triple the amount of examples I came up with.  Come on, man, help stop this crap!

Your loyal fan,

Shane

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